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Kindle Vella: What you need to know to reach modern readers

Want to publish your story like TV show episodes? Welcome to Kindle Vella, where you can share your stories in whatever cadence you choose with your readers. 

If you’ve been contemplating jumping into the Kindle Vella pool, here’s everything you need to know about the logistics, the payments, and a few nifty tips to make your journey smooth (and perhaps even fun!).

➡️ The Basics: What is Kindle Vella?

Kindle Vella is Amazon’s serial reading platform, designed for stories published in short episodes. 

Think of it as the literary equivalent of a Netflix series—perfect for our binge-watching, instant-gratification culture. 

You can break your story into bite-sized chunks and release them over time, keeping readers hooked with each installment.

➡️ Free Reads and Reader Engagement

Readers get to sample the goods before committing—each new reader gets ten free episodes of your story. After those freebies, they have to purchase tokens to unlock subsequent episodes, which means your first ten episodes need to be outstanding (no pressure, right?). 

This model empowers readers to choose stories that resonate with them while giving authors a chance to showcase their work without an upfront cost barrier for the audience.

➡️ Getting Paid: Show Me the Money

Amazon pays authors based on the number of tokens readers use to unlock episodes. 

Here’s the breakdown:

  • Token Revenue: You earn 50% of what readers spend on tokens to read your episodes. It’s a straightforward split that lets you benefit directly from your story’s popularity.

  • Bonuses: Amazon also offers bonus payments based on reader engagement and overall story performance. These bonuses can be a sweet addition to your earnings, especially as you build your reader base.

Payments are made monthly, and you’ll receive a detailed report showing your earnings, which is always a nice moment of validation (or a kick in the pants to promote more).

➡️ The Logistics: Uploading and Publishing

Publishing on Kindle Vella is simple. Here’s a quick rundown:

  1. Create Your Story: Sign in to your Kindle Direct Publishing (KDP) account and select Kindle Vella from the dashboard.

  2. Upload Episodes: Use the easy upload tool to turn your .docx files into perfectly formatted episodes in seconds. The platform automatically formats your content for optimal reading on tablets and smartphones.

  3. Scheduling: Decide when each episode goes live. This control allows you to maintain a consistent release schedule, crucial for keeping readers engaged and coming back for more.

➡️ Pros and Cons: The Good, The Bad, and The Amazon


  • Control and Flexibility: Publish at your own pace and schedule.

  • Easy Setup: The platform is user-friendly, from uploading to formatting.

  • Reader Engagement: Built-in tools to connect with your audience at the end of each episode.


  • Discoverability: It’s still a relatively new platform with fewer readers compared to other Amazon services.

  • Visibility: Authors with large followings have a distinct advantage in gaining visibility and readership.

➡️ Final Thoughts: Should You Try Kindle Vella?

Kindle Vella offers a unique way to serialize your stories and connect with readers in a format that’s perfectly suited to our digital age. It’s particularly advantageous if you enjoy episodic writing and can keep your audience hooked with cliffhangers and compelling story arcs.

So, will you give Kindle Vella a shot? Whether you’re a seasoned author or a newbie looking to break into the publishing world, Kindle Vella provides an accessible platform to get your stories out there, one episode at a time.

You can learn more about publishing on Kindle Vella on their website.

Happy writing!



Keywords: Kindle Vella, episodic writing, self-publishing, author payments, reader engagement, digital publishing, serial stories, Amazon publishing, writing tips, publishing logistics, Kindle, KDP, writing career, writing community, reader community, Vella


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